When I first read the title “Design principles for the web” I thought this was going to be yet another post about web design trends… fortunately I was completely wrong.

On this article (there’s also a video) Jeremy Keith takes us from detecting bias in analytics to design methodologies to a discussion of the conceptual foundations of the web and the deep contrasts with today’s over-engineering trends of trying to bend and control the user experience even at the expense of universality/ubiquity — in the words of Eric Meyer, “the web does not value consistency. The web values ubiquity”.