Personal site of Felipe Lavín, co-founder & partner at Bloom User Experience.

I’m a web developer with a passion for the open web, WordPress and UX, crafting fine digital goods from Viña del Mar, Chile.

Latest article


  • Lessons from ElasticPress

    Valuable Lessons Learned in ElasticPress — an interesting read to learn new tricks for searching with ElasticSearch.

  • Design principles for the web

    When I first read the title “Design principles for the web” I thought this was going to be yet another post about web design trends… fortunately I was completely wrong.

    On this article (there’s also a video) Jeremy Keith takes us from detecting bias in analytics to design methodologies to a discussion of the conceptual foundations of the web and the deep contrasts with today’s over-engineering trends of trying to bend and control the user experience even at the expense of universality/ubiquity — in the words of Eric Meyer, “the web does not value consistency. The web values ubiquity”.

  • Designers: design less, think more

    Over time, it becomes apparent that design it’s less about “drawing” or creating a graphic solution and more about understanding the problem and weighting the solutions“Once you get to Figma, most of the hard work should already be done”

  • Digital manors and warlords

    On Neofeudalism and the Digital Manor, Cory Doctorow compares Apple, Microsoft, Google to warlords willing to defend your digital security… unless they’re compelled to turn on you by a government power, which, it turns out, happens quite a lot. A good reminder that all that sensitive information that they’re collecting on you, can and will be used against you, just as that seemingly well-intentioned control over your device will be abused.

  • Responsabilidad, política y bien común

    Para mí, la política tiene prioridad sobre la ética. No en el sentido vulgar de que podamos hacer lo que queramos -incluso matar, subordinando la ética a la política-, sino que en un sentido mucho más radical: lo que definimos como nuestro bien común no es algo que simplemente está ahí; por el contrario, tenemos que asumir la responsabilidad de definirlo.

    Slavoj Zizek – Pedir lo imposible

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